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David Hubbard

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Anyone working in IT could be forgiven for suffering a little green-fatigue. IT vendors are eager to throw "greenwash" around, highlighting the power-saving features of their existing technologies. However, this is not necessarily all bad. There are many existing technologies that have a greater power-saving potential than some of the dedicated "green" solutions designed for that purpose. Companies have to avoid the trap of rushing out to buy expensive, new energy-saving technologies that only marginally reduce the cost of bad practice. Focusing on incremental improvements in the energy efficiency of new equipment, on its own, is only easing the symptoms and not addressing the illness. Companies, particularly medium-sized companies, need to focus on one or two "green storage initiatives" that can deliver maximum immediate benefit. In a recent report entitled "The G... (more)